Media Mindfulness: Developing the Motivation and Ability to Process Advertisements is a six-week study based on a media literacy curriculum developed by Dr. Marcello. The study investigates whether or not students who participate in a production-focused media literacy curriculum cognitively process advertising differently than students who did not participate. Student attitudes, knowledge, and cognitive processing of print and electronic advertisements were assessed.
The results indicate students who participated in the media literacy curriculum were more mindful of their advertising consumption and had more positive attitudes toward advertising. When students learn the processes involved in producing persuasive content like advertisements they are better able to enjoy them as a form of artistic expression.
The study was conducted to fulfill requirements for Gina Marcello’s doctoral program in Communication and Media Studies at Rutgers University.