GCU Offers Digital Communication Major: The Evolution of Technology and Thought at The Court

The Digital Communication program at Georgian Court University provides a curriculum that is grounded in the traditional theories of communication and also provides hands-on learning. The major requires students to learn graphic design, video and sound production, web design, writing, research and presentation skills. Students have exclusive access to a MAC lab, which features 15 Mac computers that are equipped with the latest software, as well as a PC lab, Painting/Drawing and 3D Studios.

“After transferring from a bigger University in Maryland to Georgian Court University, two years ago,” said Mary Colleen Robinson, a Digital Communication student at GCU and the Social Media Coordinator for the People’s Pantry and Bonjovi’s Beet Center, “I was initially just seeking a degree. I never expected to be implementing the skills I have learned in class every single day at my job. A job that I acquired through my Digital Communication Internship. Since my employment as a social media coordinator, I am constantly using elements of digital communication to better our appeal to our audience. I could not have asked for a better experience or a better education.”

Screen Shot YouTube Channel
YouTube Channel showcases student work.

Dr. Gina Marcello, Director of the Digital Communication major, elaborates, “The communication department grew out of an art department, which was very forward thinking and innovative. The revised major and the new studio courses provide students the opportunity to use technology and their imagination to create relevant content. Due to our small size, we are able to offer an incredibly relevant and innovative program to our students. It’s amazing how many have already been offered jobs.”

Students learn strategic messaging, news writing and editing skills, public relations relationship building techniques and social media content creation. Classes like Public Relations Writing, Broadcast Journalism and News Writing are offered for students who want to specialize.  From mobile journalism, to digital communication campaigns, students are immersed in the tools they need to create innovative and relevant digital content.

When the Sisters of Mercy and Catherine McCauley created the university, they merely wanted to teach women the skills necessary to be successful in a world where opportunity did not exist for them. Today Georgian Court University, with new programs like Digital Communication is still providing that same opportunity. By giving women and men an environment to educate themselves, a place to become visually and digitally literate, GCU is a unique testimony to the adaptation of technology and the evolution thought and values.

Guest Blogger – Ashley Flach,  Digital Communication Student

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Dr. Gina Marcello is an Assistant Professor in the Department of Communication, Graphic Design & Multimedia at Georgian Court University in Lakewood, NJ.